Sonia Friedman

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ARCHIVE INTERVIEW: SONIA FRIEDMAN. In October 2003, producer Sonia Friedman sat down to discuss the state of the West End with critic Dominic Cavendish. The picture wasn’t rosy: the war on terror had triggered a downturn in audiences, the National Theatre’s new £10 Travelex tickets had massive undercut market prices and mega musicals were running straight plays out of town. Fifteen years on, with the West End in rude health once again, their frank conversation is a fascinating reminder of how far things have come, covering everything from risk taking to star casting. Recorded in London, October 2003.

“I think the West End is in a very difficult place at the moment”